| Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance SY Kusi, P Gabrielsson, M Kontkanen International Business Review 30 (6), 101867, 2021 | 41 | 2021 |
| How classical and entrepreneurial brand management increases the performance of internationalising SMEs? SY Kusi, P Gabrielsson, C Baumgarth Journal of World Business 57 (5), 101311, 2022 | 39 | 2022 |
| Entrepreneurial curiosity and firm innovation: Exploring the mediating role of information search in new technology ventures S Adomako, SY Kusi, M Ahsan, B Cowden, NP Nguyen Journal of Business Research 182, 114787, 2024 | 3 | 2024 |
| MNCs’ corporate social innovation in emerging markets: Antecedents, outcomes, and boundary conditions AC Nwoba, S Kusi, A Adebajo, MK Prempeh Management International Review 64 (3), 365-396, 2024 | 3 | 2024 |
| Does entrepreneurial autonomy always drive emerging market SMEs internationalization? An effectual logic perspective SY Kusi, AC Nwoba, O Adeola, A Adedajo, OY Adjei Journal of International Management 30 (3), 101152, 2024 | 1 | 2024 |
| Digital infrastructure adoption and brand development of internationalising SMEs: decision-making logic and desire for change SY Kusi International Journal of Export Marketing 4 (1), 19-38, 2021 | 1 | 2021 |
| What drives SME export intensity in transition economies? The role of infrastructure, digitalisation and innovation capabilities J Edeh, AD Olarewaju, SY Kusi Technological Forecasting and Social Change 215, 124123, 2025 | | 2025 |
| Using metaverse in the workplace and marketplace: its impact on the psychological contract of employees and customers SY Kusi, F Li, LC Leonidou Journal of Managerial Psychology, 2025 | | 2025 |
| Blockchain technology, leadership competencies, and organizational change: A conceptual exploration and future research agenda SY Kusi, K Shahzad, S Dan Trust and Artificial Intelligence, 10-25, 2024 | | 2024 |
| and Sorin Dan Introduction This research conceptually explores the interplay between the adoption of block-chain as a new disruptive technology and organizational change as a … SY Kusi, K Shahzad Trust and Artificial Intelligence: Development and Application of AI …, 2024 | | 2024 |
| Promoting Sustainability in Africa Through Entrepreneurial Branding SY Kusi, AC Nwoba, A Adebajo, OY Adjei Corporate Sustainability in Africa: Responsible Leadership, Opportunities …, 2023 | | 2023 |
| International new ventures: Growth and decision-making M Gabrielsson, P Gabrielsson, M Raatikainen, SY Kusi, M Yang University of Eastern Finland, 2020 | | 2020 |
| Editorial Vol. 2 No. 4 of IJEXPORTM DN Coudounaris, SJ Paliwoda International Journal of Export Marketing 2 (4), 249-251, 2018 | | 2018 |
| International Student Mobility and SME International Growth Orientation in Sub-Saharan Africa: Exploring the Mediating Role of International Knowledge Transfer C Boafo, U Dornberger, SY Kusi Social Entrepreneurship for Innovation, Value Creation, and Economic Growth, 184, 0 | | |
| The Role of Institutional Stakeholders in the Success of New Businesses in Africa AC Nwoba, SY Kusi, A Adebajo, MK Prempeh Stakeholder Management and Entrepreneurship in Africa, 91-102, 0 | | |
Peter GabrielssonProfessor of International Marketing, University of VaasaVerified email at uwasa.fi
Minnie KontkanenUniversity lecturer (International Business), University of VaasaVerified email at uwasa.fiProf. Dr. Carsten BaumgarthHWR Berlin - Berlin School of Economics and LawVerified email at cbaumgarth.net
Adedapo AdebajoLecturer (Assistant Professor) in Marketing - Loughborough UniversityVerified email at lboro.ac.uk
Arinze Christian NwobaLoughborough UniversityVerified email at lboro.ac.uk
Samuel AdomakoAssociate Professor, University of BirminghamVerified email at bham.ac.uk
Mujtaba AhsanSan Diego State UniversityVerified email at sdsu.edu
Birton CowdenAssociate Professor, Kennesaw State UniversityVerified email at kennesaw.edu
Nguyen Phong NguyenUniversity of Economics Ho Chi Minh CityVerified email at ueh.edu.vn
Khuram ShahzadAssistant Professor at University of Vaasa, FinlandVerified email at uwasa.fi
Ogechi AdeolaProfessor of Marketing and Deputy Vice Chancellor - Academic, University of Kigali, RwandaVerified email at uok.ac.rw
Sorin DanAssistant Professor of Public Management at University of Vaasa, FinlandVerified email at uwasa.fi
Leonidas C. LeonidouProfessor of Marketing, University of CyprusVerified email at ucy.ac.cy
Fangfang LiUniversity of LeedsVerified email at leeds.ac.uk
